The Touch Test Truth: Abrasivity and Its Effects on Sensitive Teeth

How would you describe whitening toothpaste? At the Sensodyne® True White® Sensitivity Suite, participants had the opportunity to actually feel the difference between a leading whitening toothpaste and Sensodyne True White during the abrasivity touch test.

 

HERE’S WHAT A FEW PEOPLE HAD TO SAY ABOUT THE DIFFERENCE:

 

How Do the Toothpastes Stack Up?

Several people noticed a difference in texture between the toothpastes. That’s because many whitening toothpastes use abrasive particles that scrub stains off the surface of your teeth. Sensodyne True White is 10x less abrasive than many leading whitening toothpastes* and works to protect the sensitive areas of your teeth. Now, you can have both sensitivity relief** and gentle whitening in one low-abrasion toothpaste.

 

*Based on relative dentin abrasivity testing against 15 products in the top 80% of the whitening
toothpaste market
**With twice daily brushing

 

*Based on relative dentin abrasivity testing against 15 products in the top 80% of the whitening toothpaste market
**With twice daily brushing

Check Out The Latest News From Sensodyne®

Learn more about sensitivity and whitening--and how the two may be directly related. Many leading whitening toothpastes contain abrasives that scrub stains from teeth, which only makes sensitivity worse.

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Download and redeem your Sensodyne® coupon at your local retailer and save on any one (1) Sensodyne® Toothpaste.

 

 

 

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