Choosing the Right Whitening
Toothpaste for Your Sensitive Teeth

1 in 3 people have sensitive teeth—and as many as 1 in 5 people also want whiter teeth. In fact, nearly 80% of American households regularly switch between sensitivity and whitening toothpastes. However, you don’t need to compromise sensitivity relief for whiter teeth.


Why You Shouldn’t Switch Between Whitening and
Sensitivity Toothpastes


Whitening toothpastes that are highly
abrasive can be harsh on sensitive teeth.

Many whitening toothpastes are highly abrasive, which can wear the
sensitive areas on your teeth and make sensitivity worse.


Sensodyne® should be used continually
for best results.

This is because Sensodyne builds up protection over time. So, you
should use it as your regular daily toothpaste for lasting sensitivity relief.


It’s inconvenient.

Regularly changing your toothpaste can be an inconvenience and can
disrupt your oral care routine, especially if you switch from treating
sensitivity to potentially making it worse with an abrasive whitening


The Solution to the Switch:
Sensodyne® True White®

Sensodyne True White is the solution to choosing between whitening and sensitivity relief, so you don’t need to compromise.



It’s 10x less abrasive than many of the leading whitening toothpastes,* which means you can whiten your sensitive teeth. It uses a special ingredient called sodium tripolyphosphate (STP) to gently lift stains from teeth and help whiten them.


Try Sensodyne True White to help whiten your teeth and get sensitivity relief**—so you don’t need to switch anymore.


*Based on Relative Dentin Abrasivity testing against 15 products in the top 80% of the whitening toothpaste market
**With twice daily brushing

Take the Sensodyne® Online Check Up

Do hot, cold, and sugary foods sometimes cause sudden, sharp pains? You may have tooth sensitivity. Take the Sensodyne® Online Check Up to find out about sensitive teeth and the products that can help you. 

Take the Sensodyne® Online Check Up

Claim Your Sensodyne® Coupon

Download and redeem your Sensodyne® coupon at your local retailer to save on our range of Sensodyne® toothpastes.

Get a Coupon