If You Suffer From Sensitive Teeth, Whitening Could Make It Worse.

Most whitening toothpastes contain abrasives—tiny particles that help scrub away the stains on our teeth when we brush. If you suffer from tooth sensitivity, those abrasives could be particularly harmful to the sensitive areas of your teeth.

People with sensitive teeth should consider choosing and using a toothpaste that is
low-abrasive and specifically designed for them. But, many people with sensitivity still want a toothpaste that can also help whiten their teeth.

With Sensodyne® True White®, people who are suffering from tooth sensitivity but want whiter teeth can have both. There’s a low-abrasive toothpaste that also helps whiten teeth. Sensodyne True White gently removes stains with minimal wear to the sensitive areas of your teeth and helps prevent new stains from forming.


Here’s how Sensodyne True White works and why it’s different:



Underneath the hard tooth enamel is dentin, a softer part of the tooth that, when exposed, can cause sensitivity. Sensodyne True White has a low relative dentin abrasivity (RDA) value—RDA is a method used to measure the abrasive effects of toothpaste on dentin. In fact, Sensodyne True White is 10x less abrasive than many leading whitening toothpastes,* so brushing will be much gentler on the sensitive areas of your teeth.



Sensodyne True White was specifically designed to relieve tooth sensitivity with twice-daily brushing. It contains 5% potassium nitrate, an active ingredient that relaxes the nerves inside the tooth so you feel less pain from hot, cold, and sweet foods and drinks.



Sensodyne True White has a low-abrasive formula that contains the inactive ingredient sodium tripolyphosphate, a cleanser that removes stains and also leaves a protective shield over your teeth to prevent new stains from forming.


Sensodyne True White is a breakthrough in whitening for sensitive teeth. Both sensitivity relief and whiter teeth are available in one low-abrasive toothpaste formulation.


*Based on relative dentin abrasivity testing against 15 products in the top 80% of the whitening toothpaste market.

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Take the Sensodyne® Online Check Up

Do hot, cold, and sugary foods sometimes cause sudden, sharp pains? You may have tooth sensitivity. Take the Sensodyne® Online Check Up to find out about sensitive teeth and the products that can help you. 

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