About Sensodyne

About Sensodyne®

Who We Are

We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are  proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.

Our Vision

We're dedicated to creating a future where every life is sensitivity-free

"We're dedicated to creating a future where every life is sensitivity-free"

Our History



Sensodyne® Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentin tubules.



Sensodyne® F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is launched. It's clinically proven to relieve pain when used twice a day.



Sensodyne® ProNamel® is launched. Its optimized fluoride formulation helps protect against the effects of acid erosion on tooth enamel.



Sensodyne® Repair and Protect, containing stannous fluoride is launched. It helps repair sensitive areas of the teeth*.



Sensodyne® True White is launched. The active ingredient Potassium Nitrate provides sensitivity relief* and inactive ingredient sodium tripolyphospate  will gently remove stains. Sensodyne® True White is 10 times less abrasive than many leading whitening toothpaste**. 

*With twice daily brushing

**Based on the Relative Dentin Abrasivity testing against 15 products in the top 80% of the whitening toothpaste market. 

Our Science

As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.

Our Science

Technologies for Sensitivity Relief

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne® range - for example - Potassium Nitrate and Stannous Fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentin.

Potassium Nitrate

Find out how potassium nitrate helps to sooth the nerves inside sensitive teeth.

Stannous Fluoride

Find out how stannous fluoride builds a protective layer over exposed dentin.