Who We Are
We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.
We're dedicated to creating a future where every life is sensitivity-free
Sensodyne® F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is launched. It's clinically proven to relieve pain when used twice a day.
Sensodyne® True White is launched. The active ingredient Potassium Nitrate provides sensitivity relief* and inactive ingredient sodium tripolyphospate will gently remove stains. Sensodyne® True White is 10 times less abrasive than many leading whitening toothpaste**.
*With twice daily brushing
**Based on the Relative Dentin Abrasivity testing against 15 products in the top 80% of the whitening toothpaste market.
As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne® range - for example - Potassium Nitrate and Stannous Fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentin.