About Sensodyne

About Sensodyne®

Who We Are

We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth. We are in many countries around the world, and trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are  proven to relieve the pain of sensitive teeth and provide long-lasting protection with twice daily brushing.

Our Vision

We're dedicated to creating a future where every life is sensitivity free.

"We're dedicated to creating a future where every life is sensitivity-free"

Our History



Sensodyne® Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium chloride helps block dentin tubules.



Sensodyne®, the first toothpaste containing potassium nitrate (which helps sooth the nerves inside the teeth), is launched. It’s clinically proven to relieve pain when used twice a day.



Sensodyne® Pronamel® is launched. It’s optimized fluoride formula helps protect against the effects of acid erosion on tooth enamel.



Sensodyne® Repair and Protect, containing stannous fluoride is launched. It helps repair sensitive areas of the teeth.*



Sensodyne® True White®, is launched. The active ingredient, potassium nitrate, provides sensitivity relief* and the inactive ingredient, sodium tripolyphosphate, gently removes stains. Sensodyne® True White® is 10 times less abrasive than many leading whitening toothpaste.** 



Sensodyne® Deep Clean, with foam boost technology, is launched. It helps calm nerves inside the tooth for 24 hours* while leaving a lasting sensation of freshness. 

*With twice daily brushing

**Based on the Relative Dentin Abrasivity testing against 15 products in the top 80% of the whitening toothpaste market. 

Our Science

As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.

Our Science

Technologies for Sensitivity Relief

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne® range - for example - Potassium Nitrate and Stannous Fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentin.

Potassium Nitrate

Find out how potassium nitrate helps to sooth the nerves inside sensitive teeth.

Stannous Fluoride

Find out how stannous fluoride builds a protective layer over exposed dentin.