Sensodyne Search

COMPLETE OFFICIAL RULES

SEARCH FOR AMERICA'S MOST SENSITIVE

NO PURCHASE NECESSARY

OPEN TO LEGAL RESIDENTS OF 50 UNITED STATES AND DISTRICT OF COLUMBIA WHO ARE 18 YEARS AND OLDER AS OF DATE OF ENTRY EXCEPT RESIDENTS OF ALABAMA & NEBRASKA MUST BE 19 YEARS AND OLDER AS OF DATE OF ENTRY

PROFESSIONAL MODELS ARE NOT ELIGIBLE TO ENTER OR WIN,

1. HOW TO ENTER: "Sensodyne® Search for America's Most Sensitive" ("Search") starts 4/17/06 and ends 10/15/06. Two Ways To Enter: (A) Visit the Sensodyne® Search for America's Most Sensitive Booth ('Booth") at one of the events listed in Table A below and record and submit a 30 second video in which you (a) speak about being a Sensodyne user; (b) speak about the causes of tooth sensitivity; and (c) relate your personal Sensodyne experience(s); (B) You can also enter by creating your own 30 second minute video discussing the same topics (a) through (c) as listed in (A) above, and uploading the video directly to the Sensodyne website, www.SensodyneSearch.com. Your video must be submitted prior to 11:59:59 PM on 10/15/06. Limit: One video entry per individual.

Event*	Location*	Dates*	Hours*
Air and Sea Show	Fort Lauderdale Beach Oakland Park Boulevard & Las Olas Boulevard Fort Lauderdale, FL 33301	5/6/06-5/7/07	Sat.: 9am - 10pm; Sun.: 9am - 5pm
Taste of Cincinnati	Central Parkway Between Elm Street and Main Street Cincinnati, OH 45202	5/27/06-5/29/06	Sat and Sun: 12 pm - 12 am; Mon: 12 pm - 9 pm
Three Rivers Art Fest	Downtown Point State Park 101 Commonwealth Place Pittsburgh, PA 15222	6/15/05-6/18/06	Sun.-Thurs.: 12pm - 9pm,; Fri. and Sat.: 12pm - 10pm
Chicago PR Event	TBD	6/28/06	TBD
Taste of Chicago	Grant Park Jackson Boulevard and Columbus Drive Chicago, IL 60605	6/30/06 -7/4/06	Each day: 11 am - 9 pm
Taste of Dallas	The West End near Lamar and Park	7/7/06-7/9/06	Fri. & Sat.: 11 am - 1 am; Sun.: 11 am - 9 pm
Delaware State Fair	Delaware State Fairgrounds US Route 13 South Harrington, DE 19952	7/20/06-7/23/06	Thurs. 7 pm - 12 am, all other days 8 am - 12 am
Ohio State Fair	Ohio Expo Center and State Fairgrounds 717 East 17th Avenue Lausche Building Columbus, OH 43211	8/4/06-8/6/06	9 am – 10 pm
Indiana State Fair	Indiana State Fairgrounds 1202 East 38th Street Indianapolis, IN 46205	8/9/06 – 8/13/06	Each day: 6am-1am
Unity Day	Benjamin Franklin Parkway, Philadelphia	8/20/06	Each day: 11 am - 8 pm
Minnesota State Fair	Minnesota State Fairgrounds 1265 Snelling Avenue North St. Paul, MN 55108	8/25/06 – 9/3/06	Mon – Sun: 6 am - 12 am; Labor Day: 6 am - 9 pm
New Mexico State Fair	New Mexico State Fairgrounds 300 San Pedro N. E. Albuquerque, NM 87201	9/8/06 -9/10/06	Each day: 8 am - 12 am
Oklahoma State Fair	Oklahoma City State Fairgrounds 10th Street and North May Avenue Oklahoma City, OK 73107	9/14/04 – 9/17/06	Mon – Thurs: 8 am - 12 am; Fri – Sun: 8 am - 1 am
Fells Point Fun Festival	Fells Point Historic Area Waterfront District Broadway and Thames Baltimore, MD 21298	10/7/06 – 10/8/06	Each day: 11am - 7pm
North Carolina State Fair	North Carolina State Fairgrounds 1025 Blue Ridge Boulevard Raleigh, NC 27607	10/13/06 – 10/19/06	Each day: 8 am - 12 am

* All events, locations, dates and times are as currently scheduled.

2. HOW THE CONTEST WORKS: A) At the conclusion of each of the Events listed above, the Sensodyne Event Team Representatives will review each of the videos submitted at that Event and select the top five (5) videos according to the following criteria: (a) 25% - Sincerity and persuasiveness as a Sensodyne user; (b) 25% - usefulness of information conveyed as to causes of teeth sensitivity; (c) 25% - camera presence; (d) 25% - effectiveness in communicating and engaging audience in his/her personal Sensodyne story. In case of a tie, the tied videos will be re-judged on criteria (d) and the individual scoring the highest on criteria (d) will be selected. B) After the Sensodyne Event Team Representatives have selected the top (5) Semi-Finalist videos, those five (5) videos will be posted at www.SensodyneSearch site for fourteen (14) days. During those fourteen (14) days, consumers can visit the site and vote for their one (1) favorite Semi-Finalist video for that Event. In case of a tie, a random drawing will be held to determine that Event's Finalist video. Limit: only one vote per person or e-mail address per Event. A total of 15 Finalist candidates will be selected in this manner by consumer vote. C) The Sensodyne Brand Team, may at its discretion, select any video from each Event listed above to be an additional Finalist. D) The Sensodyne Brand Team will also judge the videos created, uploaded and submitted prior to 11:59:59 PM on 10/15/06 as stated in Rule 1 (B) above according to the same criteria listed in Rule 2(a) and select the top five (5) videos as Finalists. E) On or about 11/15/06, a panel comprised of representatives from the Sensodyne Brand Team and/or Grey Advertising shall select "Sensodyne's Most Sensitive” person from among all the Finalist videos according to the same rules and criteria listed in Rule 2(a) above.

3. PRIZE: The one (1) Finalist who is selected as "Sensodyne's Most Sensitive” person ("Winner") shall win Two Hundred Fifty Dollars ($250) and receive the opportunity of appearing in a future Sensodyne national advertising campaign. The Winner will be notified by phone/e-mail/ or postal mail on or about 11/20/06. (ARV: $250). Winner must execute and return to Sponsor an Affidavit of Eligibility/Compliance & Publicity/Liability Release Agreement which will contain binding terms and conditions, including but not limited to Winner's commitment to product loyalty, non-competition, good behavior, etc. and other documents as requested by Sponsor. NOTE: Sponsor is under no obligation to have Winner appear in a future national advertising campaign. Should Sponsor decide to have Winner appear in a future national advertising campaign, no additional or other compensation, rewards or royalties shall be due to Winner for his/her appearance in the national advertising campaign except the Two Hundred Fifty Dollars ($250) stated above and travel expenditures related to the advertising shoot as designated by Sponsor. Any federal, state and local taxes are the sole responsibility of Winner. Prize is not redeemable for cash; nor is it transferable or substitutable except by Sponsor with one of equal or greater value.

4. Eligibility: Contest is open to legal residents of the 50 United States and District of Columbia, 18 years and older as of date of entry (residents of Alabama and Nebraska must be 19 years and older as of date of entry) except persons who are professional models or who are officers, directors, or employees (and members of household or their immediate family, i.e. spouse, parent, child, or sibling) of Sponsor; its affiliates, subsidiaries, advertising and promotion agencies, including Mercury Promotions & Fulfillment; Grey Advertising; and other individuals/entities associated with this promotion are not eligible to enter or win. Winner must sign and return Affidavit of Eligibility/Compliance & Publicity/Liability Release Agreement and any other documents as requested by Sponsor within time period stated in notification letter or Prize may be forfeited and awarded to an alternate potential Winner.

5. Internet: Sponsor is not responsible for interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer transmissions or jumbled, scrambled or misdirected entries or transmissions, or for phone, electrical, network, computer hardware or software or program malfunctions, failures or difficulties or for other errors, omissions, interruptions, or deletions of any kind whether human, mechanical or electronic or for any damage to any person’s computer related to participating in the Contest. Sponsor is not responsible for illegible, unintelligible, late, lost or stolen entries or incorrect or inaccurate entry information, whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Contest promotion or by any technical or human errors which may occur in the processing of any entries in this Contest promotion. Persons found tampering with or abusing any aspect of this Contest, as solely determined by Sponsor, will be disqualified and may be subject to prosecution. If in the judgment of Sponsor, the Contest is compromised by virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor, which corrupts the administration, security, fairness or proper play of the Contest promotion, Sponsor reserves the right, in its sole discretion to discontinue, suspend or terminate the Contest promotion. Any personally identifiable information collected during your participation in this Contest promotion will be collected by Sponsor and used by Sponsor and its agents solely for purposes of the proper administration and fulfillment of the Contest promotion as described in these Official Rules and will not be shared with any third party except as stated in Sponsor's Privacy Policy, posted online at www.glaxosmithkline com and as allowed by law. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of a winner based on an e-mail address, the winning entry will be declared made by the authorized account holder of the e-mail address submitted at time of entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

6. Videos: By submitting video whether through Rule 1(A) or (B) above, entrant represents that he/she is the person shown in video, that he/she has the right to so submit the video; that he/she waives all rights of privacy and any other intellectual property rights in the video; and that Sponsor, et al. have the right to use entrant's name and video (or portions of such video) for balloting, voting, and such other promotional/advertising purposes in connection with the Contest as they so determine without additional compensation or consultation, except where prohibited by law. Videos created, uploaded and submitted as stated in Rule 1(B) above must not include third persons or the intellectual property of others (e.g. a logo or a registered trademark. By appearing and/or submitting a video, videos submitted become the sole property of and will not be returned.

7. General: Void in PR and where prohibited by law. By entering this Contest, entrant agrees to abide by these official rules. All Federal, state and local laws and regulations apply. The interpretation of these Official Rules shall be governed by the laws of the Commonwealth of Pennsylvania. Any and all disputes will be resolved individually, without resort to class action, in the appropriate courts in the Commonwealth of Pennsylvania exclusively, and subject to the laws of the Commonwealth of Pennsylvania. Should there be a conflict between the laws of the Commonwealth of Pennsylvania and any other laws, the conflict will be resolved in favor of the laws of the Commonwealth of Pennsylvania. In addition to the consent and permissions granted in Rule 6 above, entrants consent to the use of their name, video, photograph and/or likeness for advertising and publicity purposes, worldwide, as determined by Sponsor without further compensation or consultation, except as otherwise stated herein or where prohibited by law. By participating, each Winner releases Sponsor, its affiliates, subsidiaries, advertising and promotion agencies, including Mercury Promotions & Fulfillment, Grey Advertising, the Contest judges, and all other individuals or entities involved in the creation, administration, or fulfillment of this Contest promotion, and their respective directors, officers, employees, and agents (all of the former collectively referred to as "Sponsor, et al."), from any and all damages, losses or injuries, whether property or personal, including death, whether direct or indirect, arising out of or due to or in connection with acceptance, use/misuse, or enjoyment of the Prize, participation in this promotion or arising out of or in connection with Sponsor's use of any video submission and Sponsor, et al. will be held harmless against any such claims of liability. Sponsor is not responsible for late, lost, misdelivered/undelivered, stolen, incomplete or illegible video entry submissions or mail.

8. Winner List: To obtain the names of the Winner, send a self-addressed stamped envelope, by 1/15/07, to: Sensodyne Search for America's Most Sensitive Winner List, 35610 Mound Road, Dept. 900, Sterling Heights, MI 48310-4725.

SPONSOR: GlaxoSmithKline, 1000 GSK Drive, Moon Township, PA 15108 is the sole Sponsor of this Promotion.